Auckland Business Broker

Preparing your Business for Sale

There is no one-size-fits-all approach to selling a business but there are key considerations that can significantly impact the outcome of the business sale.

My role is not only to delve into your preferred sale process but to also be an attentive listener; to explore scenarios and options and to assist you in navigating what can be an intricate journey. Beyond just guiding you through the known pathways, my mission is to uncover hidden opportunities and alternative avenues that may not be immediately evident to you as an Owner.

Listening to your aspirations; understanding your business’s unique attributes and discerning your objectives are at the heart of my approach. Through this collaboration, we can uncover possibilities that might reshape the trajectory of your business sale journey. It’s important to recognise that this process isn’t solely about selling; it’s about achieving the best possible outcome for the working business owners, other shareholders and your business.

During this process it’s possible that our exploration may lead to an unexpected transformation. We could discover ways to give your business a fresh lease on life – boosting its value and market standing along the way. In fact, it’s entirely possible that we end up aiming for a business that’s so improved and re-energised that selling is no longer the only realistic option.

Ask me that one burning question!




    Preparing a business for sale is not a cookie-cutter endeavour. Every business is unique and your preparation strategy should reflect that. Several factors influence the path you'll take:

    - Timeline: The timeline you have for your involvement in your business sale plays a crucial role in determining your approach. Are you looking for a quick exit or do you have the flexibility to plan over a longer period? Understanding your desired timeline will help shape the steps you take and it can substantially affect value too.

    - The willingness to affect change: This can be difficult to navigate since each party may have different objectives. Spending time and effort in shaping the business to benefit potential purchasers will likely increase the sales value and may open other opportunities. My role is to lead this process to achieve the right balance.

    - Target Audience: Identifying potential buyers is a fundamental step. Are you selling to family members, other shareholders, staff, competitors or will you take your business to the open market? Tailoring your preparation to cater to the preferences and needs of your potential buyers is essential.

    - Market Conditions: The state of the market can significantly impact the demand for businesses like yours. Being aware of current market trends and conditions will help you strategise effectively.

    - Objectives: Your objectives for the sale are a driving force. Whether you're aiming for maximum financial value, a swift exit or other shareholder benefits, your preparation will be influenced by these goals.

    Navigating the complexities of selling a business can be daunting, which is why enlisting the help of an Ownership Specialist with an independent perspective is often a wise choice. In addition, I bring expertise and experience beyond those of a traditional business broker. Here's how I can assist:

    - Discovery: As an active listener I have the skills to evaluate what is really at heart. I can assist with aligning the parties to work towards a common objective.

    - Valuation: I can help with accurately assessing the value of your business; considering various factors such as financials, market conditions and industry trends.

    - Marketing and Networking: Finding creative ways of approaching potential buyers, whether they are already identified or whether the wider market must be approached.

    - Negotiation: I am adept at negotiation and can help you secure the best deal possible by representing your interests and facilitating productive discussions with buyers.

    - Streamlining the Process: Selling a business involves numerous steps. I can guide you through the entire process, from discovery, through preparation to marketing, negotiation, then closing, ensuring that all options are considered.

    In conclusion, preparing your business for sale requires careful consideration of various factors. Tailoring your approach based on your timeline, target audience, market conditions and objectives is key. Enlisting the expertise of a business ownership specialist can significantly simplify the process and enhance your chances of a successful sale.

    Call me to discuss your thinking

    Business Value

    There is always more than one value for a business. It is my role to simplify the various scenarios in order to achieve the best sales value for you and your situation. 

    Business Confidence

    A solid and effective business sales strategy hinges on in-depth knowledge and information. Act with confidence knowing that you are making the best of your position and your situation.

    Business Experience

    My in-depth involvement with many and varied business sales has given me the ability to identify all the possible “variables” that impact the outcome of a business sale.

    Business Value

    There is always more than one value for a business. It is my role to simplify the various scenarios in order to achieve the best sales value for you and your situation. 

    Business Confidence

    A solid and effective business sales strategy hinges on in-depth knowledge and information. Act with confidence knowing that you are making the best of your position and your situation.

    Business Experience

    My in-depth involvement with many and varied business sales has given me the ability to identify all the possible “variables” that impact the outcome of a business sale.